Spring into Summer Fashion Show Event!

The big day finally arrived and I have been crazy busy working around the clock for Joe the past couple of weeks. This past week was insane and the day before the event was filled with a lot of work. Thursday during the day I was running around the valley picking up collateral from all the sponsors and then putting together the gift bags. I have a small car so I needed to drop off a car full of gifts at the Valley Ho and then go on another run!

Then I went home and worked on the will call tickets, VIP tables and cabanas and the sponsors tickets. I had a list from the ticket site we used called myeasytix.com. I had the list of those who had bought tickets or tables online and then I had to write the name of the person and how many tickets they bought on an envelope. We had sold about 200 tickets online and then 17 tables and 8 cabanas so I had my work cut out for me. I had picked up envelopes from the Valley Ho so their name was on the envelopes which was good for branding their name. This project took me a couple hours. Once I finished with the names I had to go back to the Valley Ho to help with setting up.

Once I got to the Valley Ho we had to stuff the gift bags. Joe’s other intern Raquel was there to help out and together her and I put together the bags. Printed on the bags was Fleurt boutiques name and then we stapled on the back a flyer for Isaac Jewelers. We had 300 bags and it was up to Raquel and I to do them all. A few hours later we finished the bags and in them we had multiple things from coupons, mini bottles of vodka, energy drinks and so on and so forth. My favorite item in the bags was a small flowering plant. It had a small for sale sign in it and a flyer on the back for shortsign.com. I thought it was unique and great since mother’s day was coming up. After we stuffed the gift bags we finished with the will call tickets by putting the tickets in the envelopes. We double-checked everything to make sure it was correct and organized them alphabetically and in 3 sections. We had general admission will call tickets, a section that was tables and cabanas and another that was for media passes. We had a lot of media attend which was great for our sponsors and the event!

Once that was finished we had to reorganize the furniture around the pool to make 17 tables. The Valley Ho has great furniture and we arranged the furniture into sections that go around the pool. The pool at the Valley Ho is a circle shape so setting up tables around and having the runway over the water in the center is a great setup for a fashion show. Joe, Raquel and I spent a few hours setting this up. We had to take furniture from the pool area as well as the courtyard area and since they have different pieces of furniture we did not want two set ups that were the same next to each other. Moving furniture was hard and some of the couches were very heavy so at times it was a struggle. During this time a lot was going on. Pacific Events, the production company we use to set up the lighting, sound, and the stage were there setting up as well. There were a lot of people in the pool area and we checked the lighting, the placing of the gobos on a wall at the Valley Ho, the stage was being set up over the water, and Mercedes was driving over their cars. We were trying to figure out the pool lighting. We wanted to try and cover the pool lights with a color gel but we could not get it figured out. The gels were not staying over the Valley Ho’s pool lights so we had to drop that idea and leave the pool lights how they were.

We were at the Valley Ho until 3:45 am setting up as much as we could so it was a very long day of work and tomorrow was going to be even more work! I had to be back the next morning because a lot still needed to be done. When I got the Valley Ho Friday morning Joe and I went to run a few errands and to get coffee! When we got back we placed the Mercedes Benz cars in the front lawn at the Valley Ho and began to set up the will call tables and where you could buy tickets. After that was finished we went to add more to the will call tickets. The models arrived at 3 to get their hair and makeup done and Joe put me in charge of getting the waivers signed by all of them. Once I collected all the waivers we had to draw out a map of the pool and we labeled each table and cabana. With Joe we placed where each person was going to be placed and at what table. The largest table was for one of our top clients and a sponsor of the event Isaac Jewelers. Frank, the owner, had a huge party with him so he got the largest table and one of the best locations. After that was finished I went to Jesse’s office at the Valley Ho to get the table and cabanas reserve signs printed out with the name of the person and the number of the table. This made it easier for the hostess to seat the table.

The pool closed at 5 pm so that was when we really got to set up for the show. We had to rearrange the furniture because people had moved some of them during the day and we wiped down all the tables. Then we did a run through of the show with the DJ, the models and the synchronized swimmers. For the DJ stand we were going to put him on top of the roof of this building in the pool area but it was too complicated with getting all the equipment and getting electricity on the roof so they built him a small stage near the pool so he could see the models for getting the timing of the music to fit with the models and swimmers.

Around 5:45 Raquel and I went to get all the gift bags and placed them on the tables and cabanas. Once that was done we had 30 minutes to get ready and change into hour dresses and heels. We then got our radios and headed to will call because people were showing up an hour before the gates were open! Will call was insane from 7:30-8:45. I was supervising Raquel and answering as much questions I could at the will call table but my main job at this time was to seat the VIP tables. When a table came I escorted them to their location and welcomed them to the event. It was very complicated because at times I was calling Joe to see if he was allowing someone in or if I should give them a ticket when they were not on the will call list, walking a group to their table, and answering Joe or Raquel when being called. It was very hard talking to the VIP tables and hearing someone else talking in your ear! Thankfully we had radios because I would get called when seating a table to come back for another group. I then would call Raquel to tell them that I was on my way. Around 8:30 the hotel told us that we could not sell any more tickets because we had already gone over capacity. We were allowed to give people their tickets if they bought them prior. Things calmed down at the will call table once the show started. I missed the beginning of the show but I made it to see most of it. At the beginning I heard in the radio that the lighting was not bright enough but it got fixed very quickly! The fashion show was great and the synchronized swimmers were amazing! Overall I learned a lot, worked really hard that last week and the last 2 days and had a lot of fun at this event!

If you want to check out a video of the show it is on Cashak tv. Here is the link; http://cashak.tv/fashion-shows/spring-into-summer-2009/

Writing an Injury and release form.

I have been working around the clock for Joe this week and tonight he called me and asked my to research and write an injury waiver/ liability release form for the models and the synchronized swim team to sign. Since the runway is made of plexi glass over the pool it is dangerous and if the runway gets wet from the pool water a model could slip and hurt themselves. Joe wanted me to research liability and injury waivers so that he is protected and will keep himself from getting sued. I researched many different forms and formed a liability/ injury waiver form from collaborating a few different examples. Joe will look over the form and Im sure by tomorrow I may have to revise it so it is perfect! It is really important to protect the J Group from being sued so this assignment to be taken seriously and I needed to have credible research.

The last meeting before the Event!

We had our biggest and last meeting and walk through at the Valley Ho April 30th. We met with the GM and a sales representative from the hotel, and our representative from the production company Pacific Events that we hired for staging and lighting. At this meeting we went over everything. Many details were brought up and we walked through and placed where the bars, beer tubs, VIP tables, DJ booth, jewelry booth, and makeup artist booth was going to be placed. We also went over where the registration table will be and where you go to buy tickets and get a wristband if you are 21 or older. Other things we covered was where the cars will be placed, the lighting for the cars, the lighting for the media wall, staging, and gobos to place the names of sponsors. We also went over set up and take down times and how many generators needed to get power for the lighting and sound. We also went over the two entrances, one for VIP and press passes, and the other for general admissions. There will be a raffle and the winner gets a $10,000 dollar watch, which will be announced before the show starts around 9:30 PM. We went over the schedule for when the models hair and makeup will be getting done as well as the time when we are getting a few models together for a photo shoot with jewelry from our Jewelry sponsors and a Mercedes Benz car, which are also sponsors of the event. Along with that we have two rooms being held and used for the models to get their hair and makeup done and another room for the synchronized swim team.
At this meeting I presented myself professionally and as asked by Joe I took a lot of notes. He asked to me to write done as much as possible and to make a checklist for him of all the things that we needed to check off in order for this event to run smoothly. This list is filled with a lot of details and a schedule that I will check multiple times before and during the event. The staging will be set up the night before and we will be checking the lighting at that time to make sure that it is good for the event. The tables and most of the chairs will also be pre-set the night before as well. The pool will be open the day of the event for hotel guests. Since the pool is open we scheduled about an hour and a half to replace all the furniture so that it is placed in the right areas and so that it looks clean and does not interfere with the flow of traffic. From this meeting I have gotten a good preview of what my responsibilities will be. For this event we will have radios so reaching Joe, Lhena, or one of the hotel workers will be much easier. By attending this meeting I learned a lot about event planning, the hotel operations, and how attention to detail is very important. Also from this meeting I learned a lot about how you have to work with so many people in order to make an event successful. It is crucial that everyone is on the same page and that they all communicate with each other. This week I know I will be working a lot of hours but I am very excited to show Joe what I can do for him and how I have grown as a person and a professional.

My overall experience!

Overall I have enjoyed my internship experience with the J Group Media. I feel like I have grown as a professional and have gained experience in this industry. I have become more outspoken, more confident in my capabilities, and have a lot more knowledge and experience about the industry. I have made more contacts as far as networking goes and am working on many things as far as skills for entering the business world. Even though I have grown more confident and am more out spoken I still need to work on these skills. I also need to work on my negotiating skills. I have gained a lot of business and real world knowledge from working with the J Group Media. I like what I am doing and I think I will continue in this line of work. I have learned a lot and I have gained friends with with those who I work with at the J Group. This internship has gone by quickly and I cant believe it is almost over. I am really glad that my internship will end with our largest event, the Spring into Summer fashion show. This is a great event to attend and I am very excited to see my ideas come to life! It is very exciting and a lot of work. I feel like I have been working around the clock and I know next week will be even more work. Even though I have been working a lot I am very excited for this event!! All in all I am satisfied and very glad I choose to do my internship with the J Group! It will be sad to leave yet exciting to see where life leads me!

Spring into Summer Fashion Show!

The big event we have been working on is almost here and I am very excited! For the past few months we have been planning for our big fashion show event called Spring into Summer. This fashion show is held at Hotel Valley Ho and the runway is a plexi glass runway made over water. This will be the 3rd annual show and is on Friday May 8th from 7:30-10:30. It is hosted by my internship site the J Group along with Ford/Robert Black models, Schumacher Mercedes-Benz and the fashion designs are by Fleurt boutique.
The University of Arizona Synchronized Swim Team will be performing along with the models and the music will be spun by DJ P.Body. Also Mercedes will unveil the all new E Class Coupe for the first time in Arizona. This event is a great cocktail event and the after party is located at Dirty Pretty. Other sponsors for this event include; Hotel Valley Ho, Mercedes Benz, Arizona Foothills Magazine, Carat Smart Diamonds, Toni & Guy, Arizona Makeup Professionals, Isaac Jewelers, and the ticket proceeds will be given to the Junior Achievement Foundations.
For months we have been planning and getting sponsors put together for this event. We have selected models from Ford, we have the hair and makeup as well as the clothing lined up and the schedule for hair, makeup and models already set. The runway set up and take down is also already scheduled. I helped out with this event last year and as far as the set up for tickets and the main entrance location will be slightly changed from last year. We analyzed it and the line to get in to the pool area where the show is located was way to long and people were getting impatient. This year we are going to use two entrances. One entrance will be for general admissions and the other entrance will be the VIP’s and press passes. This way it will help with the flow of traffic. Also this year we are going for a higher-class attendee and clientele. The flyers for the show this year are more high fashion and classy than the previous year. We are having another walk through meeting tomorrow afternoon at the Valley Ho Hotel to go over the layout of where the DJ will be located, bars, and the entrances, etc. I will write more to let you know how our walk through goes! I would love it if you could come and support the J Group and come to this great event! It is something fun, unique and a great way to see the newest fashion trends for the summer season!

Ticket information for the Event:

This event will be held at The Hotel Valley Ho – 6850 East Main Street, Scottsdale, AZ 85251.
(480) 248-2000

Friday, May 8th from 7:30-10:30pm.

$25 pre-purchased general admission tickets required and can be purchased online at WWW.JGROUPMEDIA.COM or charged by phone at 877-840-0457.

VIP tables and cabanas are available and encouraged. VIP Pool Side tables $300 (includes 4 tickets) and Cabanas $350 (includes 6 tickets).

Hotel Research

Joe has me do a lot of research. Research is very important when you are in this industry. Joe asked me to research and make a list of some of the top hotels in the Scottsdale area and he asked me to get the contact information for the head of concierge to all of the 20 hotels. One of the boutiques J group represents made a flyer to hand out to concierges at top resorts. It is a concierge package that gives the concierge a coupon to hand out to guests who are looking for a good place to shop. The coupon is for 10% off your purchase at the store. The reason why we have these coupons is to hopefully bring in more tourists and more business into the boutique. My next step that I will take with this project is to make an appointment for the end of this week and on to next week to meet with the head of concierge to leave the coupons at their desk for them to recommend this boutique and to hand out the coupons to their guests. Hopefully this will be a win win situation for both the concierge and the boutique. It will also give me good chance to network with the top hotels in the Scottsdale area and a good chance to work on my communication and meeting skills.

Action Plan

After my internship my action plan is to hold off on applying for a job. Currently I am very happy with my job at the W hotel in Scottsdale. The people I work with are great and the money is also very good right now. I am interested in the hospitality industry so I am trying to make stronger connections at the W hotel and build up my resume and experience working with in the hotel. My plan is to introduce myself to Katie Bradshear, the head of the marketing department for the W hotel. When meet with Katie I am planning on asking to job shadow her for a few days and then possibly sending her my resume. I am interested in going into the marketing department because they are still involved in the special events at the hotel but are not in charge of them. From being involved in events I have figured out that I do not want to be in charge or head of an event planning company. I think for me it would be too stressful of a job for me to be really happy.

Over the summer I know I will work on revising my resume again and applying to places around the valley. I am planning on looking more avidly for another job outside the W hotel in the fall. At the moment I am planning a few vacations over the summer so I do not want to find anything too seriously till I am ready for settle into a job.

Charity Event!

Wednesday March 11th there was a charity event held at Moody Blues.  The fashion show launched Eric Byrnes new clothing line that will be sold in the fall. A portion of all that was purchased that night was donated to the Pat Tillman Foundation. At this event I was helping out one of the sponsors who is one of J Groups clients.  This client is a jewelry store who was one of the sponsors and I helped them set up their booth at the event and then promoted for them.  I wore one of their Haimov watches which was $20,000 all night long while at the function.  Displaying this diamond watch I would talk about it if anyone asked me about it and I went around getting people to sign up for a raffle that was a $1000 certificate to this jewelry store.  When people would sign up I would ask them what type of watch they prefer and wrote it on the back of the ticket. This way the jewelry store has somewhat of an idea about what that customer liked.  The event went very well and the fashion show was very well put together a long with the music done by DJ Fashen.  I was able to network at this event and I enjoyed wearing an expensive diamond watch!   

San Diego Research!

Joe has a goal to go live and work in San Diego this summer.  Since he has this goal he asked me to do a lot of research on the San Diego area.  I looked up hotels in the surrounding area that would be good hotels to hold special events at or to represent and advertise their bar/restaurant within the hotels.  I put together a list of hotels for Joe that I thought fit his demographic.  

Along with hotels I also researched a lot of restaurants in the different areas of San Diego such as the gas lamp district downtown and La Jolla for example.  I also looked up bars and boutique shops within those areas as well.  Joe is looking for companies that are looking for help in media buying, pr, marketing, and special events so boutiques, bars, restaurants and jewelry stores is what we are looking for.  After a few days of research I had a large list of places that could become potential clients for J Group.  I also looked into the major magazines that deal with style and nightlife out in San Diego, for example the 944 magazine for San Diego.  All in all from this activity I learned how hard it can be to find the type of clients you want and how hard it can be to branch out into a new area.  

Arizona Ranking!

Hi everyone! Please help support the J Group and vote for us in the Ranking Arizona Magazine! This magazine comes out yearly and has the best businesses in the magazine! It would mean a lot for the J Group to make the 2010 issue! It is really easy and takes no time at all! Just go to  www.RankingAzMagazine.com then do as follows; select by name, type in J Group, enter email, and cast your vote!  Thanks for supporting us! 

Fashion show planning!

Like my previous post Joe and I are still working on planning of the fashion show event. Since Joe was really interested in possibly having godaddy as a sponsor Joe had me do a lot of research on the company.  So I researched the company and found Joe a couple different phone number and emails to contact the company to try and get in touch with someone about sponsoring our event.  

I am constantly thinking of ideas to make the show different and unique.  I think that having a small dog either in a large purse or have a model hold the dog while on the runway would be something different and unique.  Also if we use dogs as an extra prop we could bedazzle the dog with clothes and or diamond collars.  Most people like dogs and bedazzling dogs with diamond collars and clothes is a very popular trend right now. Also if we do this we could get a dog company to be a sponsor of the event!

Joe came up with an unique idea for something unique for the event.  He asked me to research a synchronized swim team! He thought it would be really cool to have the swim team in the pool performing before the show to give the guests something to look at. I did my research and gave the contact info to Joe as he asked.  Lots of ideas are going around between Joe and I but to me this is one of the fun parts of event planning!  

More meetings and planning!

My supervisor Joe and I have been working on planning for our big show in May. It is the 3rd annual Spring into Summer fashion show event. It is a fashion show held at Valley ho and it is the only fashion show in Scottsdale that is over a plexiglas runway over water.  It truly is a great and fun event to go to and its a great way to see the new trends and fashion for the upcoming summer season! I met Joe in the afternoon at the pool to discuss the layout of the event.  We threw around different ideas as far as where the DJ booth should be located, where extra bars can be located and how many, a way to make the entrance memorable and unique, and so on and so forth. 

 We also were trying to think of a way to change the shape of the runway to make it different from last years event.  I came up with a shape of a triangle and we are going to see if we can make it work. The pool is in a circular shape so a triangle shaped runway would get the models to a wider area so more people can see the clothes and accessories.  Also I was thinking of putting the DJ on top of the bar roof, or on top of this deck so he gets more of a focus and so he can see the models on the runway for timing of the music. We also have to think of an idea for this extra room where they keep towels. Last year it just got closed and stayed empty.  This year Joe wants to do something with it. I think since it is a fashion show having some sort of a store or a venue would be a great idea.  I think either purses. jewelry or sunglasses would be a great idea. Joe really liked the sunglasses idea and he happens to know someone who manages a designer sunglass shop so that would work out great! 

We also talked a lot about sponsors since it is a crucial part of the event and we talked about the budget and what the estimated cost of the event will cost. Since the economy is bad right now a lot if business are not sponsoring events or are out of business. I thought of some sort of internet company and once I said that Joe thought that godaddy would be a great company for a sponsor! I also thought that redbull or some kind of energy drink or alcohol would be a great sponsor since we will be serving drinks! All in all we spent a lot of time bouncing off ideas and walking around the property designing a layout for the event.  I cant wait for the event to come but we have lots of work to do!! 

Meeting!

Monday February 23rd Joe and I went to a meeting at a resort in North Scottsdale. We met with the general manager and assistant general manager of the resorts lounge.  We were discussing a plan for an upcoming event.  J group is planning a fashion show to bring people into the lounge and to promote the lounge for the summer months.  The date we decided on is April 25th.  The lounge has a very difficult layout as far as deciding where to set up a runway.  We discussed many different ideas and talked about the pros and cons of each.  We decided to put it against the side of a building facing the bar.  We are also planning to put a back drop to hide the building that will be behind the runway.  Also during this meeting we talked about keeping the entrances open, keeping the main traffic flow areas open, where to place the DJ, a changing area for the models, the fashion designer and types of clothes the fashion show will be showing, a trunk show the night before the event, lighting design and cost, promoting and marketing the event, sponsors, and the overall budget costs. I found this meeting very interesting and helpful. It really reminded me of the special events class I took about a year ago.  In this meeting we went through and discussed a lot of things that need to be prepared and set up to host a special event.  This just shows a little preview of what we need to do at the J group.  Joe has me constantly thinking of new ideas for these fashion shows.  Not only do you need to be creative to host a special event but you need to be organized and detail oriented.  All in all I learned a lot from this meeting and met some more people who could help me in my future!

Grand Opening!

Wednesday February 18th was the Grand Opening for Pita Jungle.  Previously this week I handed out invitations to this event.  During the day on Wednesday I had a list of things to do.  Some of the jobs I had to do was picking up things needed for the event.  I went to Anton Sports to pick up tank tops that said Pita Jungle on them. When I arrived at Anton Sports I was immediately helped by more than one person. The service there was great and they made me feel comfortable. They got the shirts and the bill for me to give to Joe.  They wished us luck for the opening later on.  Then I was off to pick up a media wall from Blue Media.  Again I had received great service. At Blue Media they helped me load the media wall into my car.  Since everything went so well I will keep these companies in mind for future references.  

I met Joe and Lhena at the restaurant an hour before the opening began.  When I got there it was already busy which was a great sign.  We had planned to have a red carpet entrance, a media wall for photos and a DJ come in but last minute corporate did not want that for the image of their restaurant so we canceled the red carpet, the DJ and the media wall stayed in my car.  I felt bad for the owners of the restaurant because they wanted the DJ, red carpet, and the media wall but I do understand corporate wanting to keep their image.  Since we had to cancel the carpet, media wall and the DJ we did not have much to set up. We mingled with others and ate their humus which was very good! I met a lot of people that night that which is good for networking. All in all the restaurant was packed the whole night long which was the ultimate goal. I was able to network and the restaurant was able to promote and had a successful night of business!  

Handing out invitations!

All day Monday and Tuesday the 17th I handed out 100's of invitations for the Grand Opening of a restaurant near Desert Ridge.  I picked up the invites and went around the restaurant to hand them out to those who live in the area.  I went into just about all the stores at Desert Ridge, City North and Kierland Commons.  It was a lot of work and exhausting!! The shops were very busy on Monday the 16th for holiday sales which was good for me because I was able to hand out a lot of invites that day.  I also handed out invites at the offices near the Pita restaurant.  We wanted to let everyone know the restaurant was there because it is kind of hidden in a strip mall a ways off of Tatum Blvd.  We also wanted to invite those who live in the area to the Grand opening party that was held on the 18th of February.  Joe my supervisor had me tell him where I was located and he wanted to know the reactions of those I invited.  Most of those who worked in the Desert Ridge Shops were excited about the opening and had great things to say about the food.  I had one person say that they had been there the night before and was very excited about the opening on Wednesday.  Most of those who worked in the near by area City North were not familiar with the location off of Tatum.  I told them about the restaurant and the location and many seemed interested.  It was important to Joe and the owners of the restaurant to give them feedback of how people reacted.  Cant wait for the opening! It will be exciting and a lot of work! 

News Segment!

Monday morning the 9th of February I helped Joe out with  news segment for one of his clients.  We were doing a short news segment for a boutique shop in North Scottsdale.  We had to be ready to go at 8:30 in the morning.  The boutique was clean and ready to go for a shoot.  We waited for the models to show up and then found outfits for them.  The manager of the store was the one choosing the outfits and accessories for the models.  She was very nice and easy to work with.  The news anchor was running a little bit behind schedule because she had to do a short segment about the weather.  It was cloudy outside and it looked like it might rain.  A technician guy was at the boutique setting up all the equipment for the news segment and he was the one who new what time the anchor was going to be arriving.  It almost got canceled because of the weather! The anchor showed up and we went through one really short and quick run through and then they filmed it! And they only filmed it once! The manager of the boutique was advertising a sale for the store.  She also was focusing on Valentines Day and some great outfits to wear for a date or out with friends. These outfits were shown by the models. The manager also showed some great gift ideas for Valentines Day as well.  This news segment was a great way to advertise the boutique! Not only did they get the word out about the sale but they also had great ideas for gifts and let others know about the boutique and where it is located.  Over all the news segment was a success! 

After  the news segment was over I could not believe how fast they have to film! They show up on site and within 5 minutes they are shooting live and then 5 minutes later they are on their way to the next segment! Being a news anchor seems like it would be a stressful job and exhausting! They have to think fast, move fast, and do it with energy and a smile on their face! After seeing what they have to do I do not think I would enjoy being a news anchor! 

Researching!

Joe my supervisor has me do a lot of research.  Some of my assignments have been researching production companies out in Connecticut.  Joe wanted me to find a production company to rent things from and help set up and take down as well.  Last week Joe had a meeting with owners of a restaurant out in LA.  They are thinking of opening up their restaurant here in Phoenix and if they do they want Joe to represent the restaurant. 

Other projects that I have been working on include creative ideas.  Joe wanted me to come up with a creative idea for a lounge in North Scottsdale.  I had an idea of trying to come up with a creative event for a Valentines day evening and weekend getaway.  Since this lounge is located in a resort  I thought it would be great to promote a weekend getaway package with a good room rate and a free drink or discount at the lounge.  Also for this event I researched a lot of jazz bands, blues-rock bands and some acoustic guitar players in the Phoenix area.  We thought it would be nice to have some live music playing.  

In doing this process of researching it is a crucial step in any company.  Researching is critical because if we use a production company to rent things from and count on them for set up and take down and it does not go well, the event could be ruined or severely hurt.  For example J Group uses pacific events to set up and take down the staging for fashion shows.  If the staging is not set up in time it would hurt the fashion show greatly.  So this means that researching quality companies or bands is very crucial for the events we hold.  

First Day of work!

My first day doing office also went well.  Joe just got a new client.  He is know representing a restaurant in Desert Ridge.  We are in charge of writing a press release for them and we are running their Grand Opening Event.  Joe had me find as much information about this restaurant as possible so we could write a good press release for them. He also had me think of creative ideas we could do to make the Grand opening unique and fun.  So for most of the day I was doing research on the restaurant and compiled a report on what I found for Joe.  The rest of the day we were trying to think of ideas for their Grand opening.  All in all it was a great day and it was fun.  Again I am excited to see what the rest of the semester brings us! 

First Day!

My first assignment for my internship was a lot of fun.  My boss and the owner of J Group, Joe was part of running the Fashion Show event for the opening of the Barrett Car Auction held in North Scottsdale on January 13th.  I started before our official start date but I was excited to be involved in this top event in Scottsdale.  While I was there I helped Joe with assigning seats.  We had eight rows of reserved seats that everyone was trying to get their hands on one an hour before the show started.  It was really packed and exciting.  Craig, one of the owners of the  Car Show, sat in the front row along with his family and friends.  I also sat all the others who had a reserved seat. Being next to Joe as his assistant was a lot of work but once the show started we were able to relax and enjoy the fashion show that had a rock star, punk, and eighties theme.  All in all it was a very successful event.  While with Joe I was able to meet a few of his clients and get a preview of the kind of work and events we would be doing during this semester.